Prize winning paper IPSERA Conference: Best academic paper for business practitioners. Kibbeling, M.I, Van der Bij, H., Van Weele, A.J. en Di Benedetto, A.C, CSR orientation as a guiding principle for innovativeness: a supply chain perspective, 19th IPSERA Conference, Lappeenranta, Finland, 17-19th May, 2010, Conference Proceedings, pp.250-269.